Making noise, grabbing attention – it’s looking green and rosy for Emerald!

Pulling in the crowds today in Reading's Broad Street, right outside the Oracle shopping centre

Today we unveiled our brand new ‘emerald’ buses to the people of Reading. 16 of the new Enviro 400 MMC double deck buses will hit the streets of Reading tomorrow, representing a £4m investment and totally transforming routes 5 & 6 to Northumberland Avenue, Basingstoke Road and Whitley Wood.

The buses will replace a much older fleet of double deckers (some now 11 years old) and represent the next step in the evolution of the Reading Buses on-board customer experience. For some time now Reading Buses has been renowned for providing extra leg room, double wheelchair and buggy bays and audio visual next stop announcements, all well beyond the statutory norm.

Preserving those important aspects, these vehicles also benefit from a completely re-designed interior. As well as being further vehicles in the fleet to receive external 'route and destination' audible repeaters, we’ve launched some additional new features:

• New seat trim, designed using inspiration from the latest automotive styles and a colour pallet that reflects our multi coloured route branding

• Lazzerini’s new lightweight, but comfy, ‘ethos’ seats - this high-backed design harnesses technology similar to that used in the aviation industry, weighing nearly 20% less than comparable models (so saving fuel and further improving emissions)

• Neutral modern tones for side walls, window surrounds and ceilings, complementing the now established use of ‘coffee shop style’ two tone wood effect flooring

• 4G superfast Wi-Fi – free for everyone, with a simple ‘tick box’ log on page

• USB phone and tablet charging sockets under each pair of seats

• White crystal LED front destination and number displays

Not only are some of these items a first for Reading but they are also a first of the UK bus industry. This is the first newly built bus application of Lazzerini’s ethos seat and we’ve worked with the bus manufacturer, Alexander Dennis, to harness technology from its Plaxton coach building division to become their first buses factory built with on-seat USB charging points.

Also featuring the latest 'Euro 6' specification diesel engines (again, exceeding the current statutory minimum for new vehicles), the emissions of all 14 of the routes peak bus requirement will be equal to just one of the older vehicles that they replace!

Understandably the team here at Reading Buses have been really keen to shout from the roof-tops about these super-stylish buses. Last week we held a press and stakeholder launch at our depot and got our employees involved by announcing a ‘five star service’ with each of our ‘stars of the year’ (drivers recognised for continued great service and going above and beyond) from the past five years, going right back to the start of the initiative. So today we’ve had to think even harder about a ‘theme’ and the clue is in the new route name – Emerald!

We're off to see the wizard! The Lion, Dorothy and Scarecrow from Reading Rep Theatre walk the yellow brick road (which was expertly handcrafted by the Reading Buses engineering team)! 

Working with the Reading Repertory Theatre’s studio team we’ve rolled out a yellow carpet (expertly produced by our engineering team!) and invited people to our Emerald city. Putting on a grand show, making lots of noise and grabbing people’s attention so that they come and see for themselves just how wonderful these buses are and enjoy a suitably themed performance at the same time which, we hope, they will remember and encourages them to get on-board! If the audio and visual performances weren’t enough, then handing out after eight chocolate mints has helped to communicate our ‘buses up to every 8 minutes, turn up and go’ frequency message.

Alexander Dennis' new 'quick release' glazing on the E400MMC allows an easy and very effective stage to be created!

It’s been great to partner with a local arts group for this launch and we’ve certainly turned lots of heads today by doing something a bit different. The weather has been kind to us and the unanimous vote from the hundreds of people that we’ve interacted with is that they really like the new buses. It’s been huge fun, and a great effort by everybody involved, to make buses the talk of the town today!

 

Getting in on the act - Thames Valley Police had a stand next to us in the town and got involved in the fun too!

 

Keep on blogging - A visit to Scania

It’s sometime now since I started out with my ‘best of intentions’ blog, so herewith a long overdue post!

A few weeks ago I had the pleasure of a visit to the Scania factory and head office in Södertälje, Sweden.

Reading Buses (or Reading Transport, I should say) has held a long standing relationship with the bus manufacturer that dates back to 1975 when it was one of the first purchasers of, the then state of the art, Scania Metropolitan double deck bus. It amassed a fleet of 33, including the last two ever built and added 21 further examples second hand from London Transport in 1983. The type was finally withdrawn in 1992. Since then the company has continued to purchase Scania products, including coaches in the 80s and 90s, both double and single deck service buses in the 00s and, most recently, the UK’s first mainstream fleet of bio-methane CNG gas powered buses. There are now 34 single deck gas buses in the fleet and they have proved to be some of our most reliable vehicles.

Ironically the week after our visit the local Reading Chronical newspaper reproduced an article heralding the introduction of the very first Scania Metropolitan in 1975!

The visit was particularly interesting for me as I have never dealt with this manufacturer before, but the wider purpose of the trip, along with our Chief Engineer, was to discuss our ongoing use of their products (over half of our fleet have Scania chassis), their support with technical matters, reviewing changes and modifications and, most importantly, to hear about the future evolution of their bus range.

The factory includes a museum with vehicles and other artefacts covering the company’s 124 year history

As well as an excellent production facility, I was particularly impressed with the manufacturer’s attitude to working with us and continuing to enhance their products. It’s a brave step being the first at something, but that step is made considerably easier when you are working with a keen and supportive partner. For us Scania certainly represent this and that’s why we’re keen to see an extended range of vehicles that will help us to ‘complete the set’ here at Reading. We’re really looking forward to seeing the gas double decker which is being promised for 2016 – so watch this space!